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Work and play with other like-minded entrepreneurs in our unique springboard and retail lab. As an extension to Perfumarie, the Soho Beacon is a community that fosters connection and innovation. We are a holistic launchpad for commerce.

Home base to startups and established companies building sensory-forward innovations, the Soho Beacon is a platform designed for businesses that can benefit from authentic consumer insights, retail sales, growth hacking, and more.

Enjoy access to retail in SoHo as you engineer new opportunities beyond pop-ups and trade shows. Our open sourced, hospitality-forward universe supports members with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs.

Plans & Pricing

Day Pass

Choose a flexible hot desk in our Member's Lounge. Get access to premium amenities with a guaranteed spot to plug in and get to work.

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Price 2,500 USD  / year

The Jetsetter's Passport

Designed with frequent non-New York residents in mind, this membership package is a great alternate to trade shows, pop-up or other showrooms rentals. Our Annual Passport Includes 60 day passes for your team, unlimited complimentary perfume flights, 10% off all products and workshop tickets, and 20% off on all event, space rental, catering, and production services.

This Passport is non-refundable and will be automatically renewed once a year. A 30-day written notice is required for cancellation prior to each new cycle.

This plan renews automatically.

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Price 500 USD  / year

Explorer's Club

With a mission to ignite olfactory encounters and celebrate multi-sensory experiences. Perfumarie is committed to working with global makers for ongoing tasting sessions, workshops, demos, and other innovative events. Our Explorer's Club offers next-level access to our world for $500 per year, which includes:

• Unlimited fragrance flights
• White glove concierge service
• VIP access to special events
• Member discounts on products and merchandise
• Behind-the-scene previews & advisory committee privileges
• Complimentary or specially priced experiences at Discovery Studios
• Complimentary year-round shipment in the USA
• Preferred access to Perfumarie reciprocal clubs (Coming Soon)

This plan renews automatically.

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Price 700 USD  / month

Launchpad

Immerse with the community and sell at our SoHo Discovery Studio. Our launchpad includes everything in Explorer's Club plus:

✓Your dedicated floor presence in our retail lab
✓Access to our 13,000+ consumers & members
✓Receive priceless feedback as you incubate and scale for growth
✓Keep 100% revenue for products sold
✓Receive $50 in event production and catering credit [per month]
✓Enjoy 20% off on a la carte Innovation Lab services (growth hacking, operations, public relations, and more)

This plan renews automatically.

See Plan Details & Sign Up

Price 1,850 USD  / month

Rocket Guild

Do you have the right brand, pricing, and positioning for your products? Could you command a crowd? Step up your retail game and gain breakthrough learnings with our Rocket Guild program. Since you are serious about growth, enjoy everything in our Explorer's Club PLUS:

✓Present and sell with a dedicated window presence in our retail lab
✓Our home is your showroom and office with guest-ready co-working access
✓Connect with our 13,000+ consumers & members
✓Receive priceless feedback as you incubate and scale for growth
✓Keep 50% revenue for products sold at the studio + 30% per wholesale PO [We are here to help you grow!]
✓Comes with 2 private breakout sessions per month [$170 value]
✓Includes 1 monthly private advisory session with Mindy Yang [$550 value]
✓Receive $200 in event production and catering credit [per month]
✓Enjoy 20% off on a la carte Innovation Lab services (growth hacking, operations, public relations, and more)

This plan renews automatically.

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Price 5,000 USD  / month

Incubator

This program is by invitation only and lasts for 3-6 months; Incubator candidates will graduate into the Accelerator upon a successful completion of our program. As your Agency of Record, we are here to help you pulse the market with all of our Innovation Lab team and services available for your support. Perfumarie takes 50% of studio sales + 30% of revenue for third party wholesale orders. ***Each client will have a contract and scope developed per actual needs and deliverables.*** Hard costs on production services would be, pre-approved, itemized, and charged back each month.

This plan renews automatically.

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Accelerator

This program is by invitation only and lasts for 3 years. Acceptance only after a successful incubation period $50k-100k grant to be used towards growth & development; Perfumarie takes 30% of revenue & may request equity.

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